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UNCTAD Ranks Cameroon As Africa’s 10th Largest E-Commerce Country

Nairobi (National Times)-The United Nations Conference on Trade and Development (UNCTAD) has ranked Cameroon as African’s 10th largest e-commerce country on the continent.

This was during a conference which held in Nairobi, Kenya recently.

Cameroon is the only central African country in the top 10 position. According to the report from the UNCTAD, the country performance was categorised under four main criteria. These include the number of online shoppers, the security level of servers, the ease of payment and delivery.

UNCTAD experts indicated that Cameroon is reaping the benefits of the high penetration of smartphones in recent years, which boosted online shopping to the extent that the e-marketer Jumia says, 65 per cent of online orders in the country now go through mobile phones.

To add, a survey by a French agency Mediametrie, showed that the smartphone penetration rate has improved from 68 per cent in 2013 to 72 per cent in 2016.

Another reason for this good performance by the Central African country is the rapid deployment of the internet over the past 10 years (from 2 per cent to more than 20 per cent). 23 per cent of Cameroonians use this tool while three quarters of the African population do not yet have access to it.

Beyond these structural realities of ICT development, the growth of e-commerce in Cameroon was motivated by the arrival of international operators such as Jumia, which has been leading the market since 2013 when it settled in the country.

Jumia has developed in recent years, partnerships with some supermarkets, transport and logistics operators, and especially companies well present across the country; everything that enabled the company to expand its distribution network in Cameroon.

The good dynamics in e-commerce in the country are such that the Cameroonian Government wants to make it a source of public revenue.

In 2018, the General Directorate of Customs signed with Jumia an agreement aiming at granting this operator facilities to clear goods imported for customers, in exchange for taxes on the imported products.


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